CASE STUDY: BSPG CAPITAL BOND CAMPAIGN

The team at Integrated Solutions Auckland was charged with the design, layout and management of the Blue Star Print Group Capital Bond campaign.

Brief

To create a document that would supply investors with all pertinent information about BSPG, giving a look and feel of the technology and people that make-up the Group. Review deadlines and delivery requirements, ensuring that an advertising campaign was developed to support financial institutions. Ensure that websites and call centres were established to handle enquiries. Prepare a DVD for Corporate presentations to the investment community.

Requirements

The document
An 80-page 4-colour perfect bound book

Advertising campaign
National media advertising in all major and regional papers throughout the country, offering sales support to financial institutions, and highlighting the one-month offer period.

Website redesign
Redesigned to ensure that the BSPG website was consistent with the offer's brand. Production of a corporate DVD for use by BSPG Executive Management in their presentation of the offer to financial institutions across the country.

Implementation

Working under direction from head office, JP Were staff, and outside professional advisors, Integrated Solutions staff led the development of a design strategy that addressed all brand requirements across publication, web and DVD development.

Using internal creative staff, branding concepts were established to set a template for layout and design of an 80-page 4-colour perfect bound document.

Working with outside media placement and creative teams, a national advertising campaign was developed to present the Capital Bond offer to all major and regional audiences via simultaneous newspaper, magazine and web advertising campaigns.

Working with local media suppliers, a 3-minute comprehensive DVD presentation of the Blue Star Group of companies was created.